Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Decathlon earns MORE revenue than Nike, Adidas, and Reebok. | Think School posted on the topic | LinkedIn
![Poland's Marcin Drozdz competes in a Men's 100m Decathlon heat, during the European Athletics Championships, in Barcelona, Spain, Tuesday, July 28, 2009. (AP Photo/Anja Niedringhaus Stock Photo - Alamy Poland's Marcin Drozdz competes in a Men's 100m Decathlon heat, during the European Athletics Championships, in Barcelona, Spain, Tuesday, July 28, 2009. (AP Photo/Anja Niedringhaus Stock Photo - Alamy](https://c8.alamy.com/comp/2NDCCMP/polands-marcin-drozdz-competes-in-a-mens-100m-decathlon-heat-during-the-european-athletics-championships-in-barcelona-spain-wednesday-july-28-2009-ap-photoanja-niedringhaus-2NDCCMP.jpg)
Poland's Marcin Drozdz competes in a Men's 100m Decathlon heat, during the European Athletics Championships, in Barcelona, Spain, Tuesday, July 28, 2009. (AP Photo/Anja Niedringhaus Stock Photo - Alamy
![Poland's Marcin Drozdz competes in a Men's 100m Decathlon heat, during the European Athletics Championships, in Barcelona, Spain, Tuesday, July 28, 2009. (AP Photo/Anja Niedringhaus Stock Photo - Alamy Poland's Marcin Drozdz competes in a Men's 100m Decathlon heat, during the European Athletics Championships, in Barcelona, Spain, Tuesday, July 28, 2009. (AP Photo/Anja Niedringhaus Stock Photo - Alamy](https://c8.alamy.com/comp/2NDCCN5/polands-marcin-drozdz-competes-in-a-mens-100m-decathlon-heat-during-the-european-athletics-championships-in-barcelona-spain-tuesday-july-28-2009-ap-photoanja-niedringhaus-2NDCCN5.jpg)